Just read an article on Chris Hughes, one of the founders of Facebook, who left the company in early 2007 to work on the Obama campaign. He's been harnessing the power of the online masses in a way that Howard Dean's campaign only dreamed of, turning MyBarackObama.com into a hub of organizing, networking, fundraising and rumor-debunking. (More on the rumor-debunking part later – his organization is running a veritable Snopes.com of negative press on the candidate, which is nothing short of revolutionary campaign management.)
There was an interesting reference in the article regarding a comment made by Clinton's campaign advisors, when she was still in the race. They minimized the impact of the Obama supporter base and its Internet roots; Mark Penn was attributed with the quote "They look like Facebook." He expanded: "Only a few of their people look like they could vote in any state."
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