Showing posts with label media. Show all posts
Showing posts with label media. Show all posts

Thursday, August 21, 2008

Jay Leno... David Letterman... Okay, Craig R. Smith Speaks Out


Perhaps I should start by saying I'm not a big Leno fan. Mostly because I can't stay awake that late. But there's a curious email thread working its way around the internet, which neatly reinforced the political power of a media personality – coincidently condemning the very media that created him. The subject line in the email I received: "A Perspective by Jay Leno." Jay Leno, huh? I opened it.

First of all: it's mis-attributed. Snopes.com has seen the story credited to David Letterman as well as Leno, but its author was actually Craig R. Smith, an author and political commentator of somewhat lesser renown. But who forwards an email from Craig Smith? Hell, it sounds like an alias. Although one might have had a clue that the famous rarely bite the hand that feeds them, or at least live to tell the tale.

Attaching celebrity gives the message exponential power. Think about Yahoo! Answers, and the questions posed by personalities from Bono to Stephen Hawking to Al Gore. They attracted tens of thousands into a conversation that, had the topic been posed by me, would have been as well-read as this blog.

The article by Craig Smith is long, but well worth a read, in consideration of both the cultural cachet of fame in the political arena, as well as a gentle reminder that we should be grateful every day for what we have.

Oh – and the article's actual title?: "Made in the USA: Spoiled Brats."

Thursday, June 5, 2008

Politics and Culture My Ass

Thoughts from the Advertising 2.0 conference: Politics and Culture panel discussion

Y'know, panel discussions are hard enough (christ, you can't get a freaking' word in edgewise), without panelists having something to sell.  I'm good with an ax to grind, or a POV (educated or otherwise) to expound, but ignoring the topic in order to convince an audience that your 100-year-old media brand is suddenly relevant because you can serve it up on a mobile device is just irritating.

The saving grace was getting to sit next to Kurt Anderson, founder of Spy magazine, and kind of a personal hero to me, journalistically speaking.  He offered an interesting counterpoint to the assertion by one of the mainstream media channels that they were experiencing "explosive" growth in news consumption among a younger demographic.  Kurt pointed out that it might be the "Obama Factor" – people, and especially younger people – are consuming Obama news, not... news.

Obama is the first legitimate digital political brand.  (My apologies to Ron Paul.)  He's simultaneously being created online by his own brilliant strategists, and thousands of anonymous and famous denizens of the web.  Will.i.am's "Yes We Can" video is the most powerful piece of propaganda since Leni Riefenstahl.  And don't read anything into that.  Barack Obama is a magnificent orator on his own.  Combine him with music, celebrity and message, and that's some powerful shit.

But the question plagues me: can a digital political brand be built without substance behind it?  I bet it could....